Before you hire anyone.
Before you spend anything.
Start here.
Before you hire an agency, bring on a marketing director, or spend another dollar on something that isn't working, you need a clear picture of where you actually stand. That's what Praxis is for.
Talk to PraxisYou've probably tried things. A website refresh. Social media posts. Maybe an agency. And you still can't answer the question that matters most: is any of this working?
It's not because you're doing it wrong. It's because no one sat down with you first, looked at everything together, and told you the truth about what's missing.
That conversation is what Praxis is.
A roadmap. A report. A clear next step.
Every Praxis engagement ends with two things most founders have never had: a plain-language marketing roadmap built for your specific business, and an honest analysis of where the gaps are and what to do about them.
These are the conversations
Praxis was built for.
Founded by you.
Funded by you.
At an inflection point.
Praxis works with founders and CEOs of owner-led businesses, typically under $2M in revenue, who are facing a real marketing decision. Not necessarily struggling, sometimes growing quickly and unsure how to spend the budget wisely.
The common thread: no dedicated marketing person, no strong infrastructure yet, and a decision on the horizon that requires more than a guess.
If that sounds like you, this is the right place to start.
Discovery. Research. Ten business days.
A complete picture.
Two decades in.
On both sides of the table.
Brandi Morris brings more than twenty years of business and marketing experience to every Praxis engagement. She built and ran a successful company for eighteen years, held in-house marketing roles across home services and nonprofit sectors, and has spent years consulting with founders navigating the same decisions her clients face today.
That combination, owner, operator, and strategist, is what makes a Praxis assessment substantive. Brandi understands marketing from the inside of a business, not just from a vendor relationship. She knows what the numbers should look like, what good vendor agreements include, and what founders tend to overlook until it costs them.
Praxis is not an agency. Brandi does not manage campaigns or execute on your behalf. She delivers an honest, research-backed picture of where your marketing stands and what needs to happen next, so that every decision you make after this one is made with confidence.
Know before you hire.
If you're about to make a significant marketing decision and you're not confident you have the full picture, that's what Praxis is here for.
Talk to PraxisThe right fit depends on
where your business actually is.
Every engagement starts with the same question: what does your marketing actually need right now? The answer looks different depending on your size, your budget, and how complicated your current situation is. Take a look at the three options below. If you are not sure which one fits, just reach out.
You are probably under $500K in revenue and marketing has mostly been you figuring it out as you go. You have not hired an agency or brought on dedicated marketing staff yet, and you are not spending a significant amount every month. Something is working well enough to keep the business moving, but you do not have a clear picture of what that is or what to do next.
Covers all eight evaluation areas and delivers your top three prioritized recommendations in a written report. A real starting point built for where you actually are.
Your business is somewhere between $500K and $2M in revenue. Something has clearly been working, because you got here. But growth has leveled off, or the clients coming in are not quite the right fit, or you are spending on marketing and genuinely cannot tell what is driving results. You are thinking about hiring an agency or a marketing director and you want to make that decision with more than a gut feeling.
Goes deep across all eight areas, scores each one, and delivers a full written report with a phased roadmap and a clear primary recommendation. A follow-up call is included within 30 days of delivery.
You are past $2M, probably significantly. You already have marketing staff, agency relationships, or both. The questions you are asking are not "where do I start" but "is this actually working, is it structured correctly, and is our strategy connected to where the business is going." You need an outside perspective that can operate at that level and give you a straight answer.
The most comprehensive engagement Praxis offers. Extended discovery, deeper competitive research, and a full written report built to inform major decisions at the leadership level.
Contact Us
You do not need to have it all figured out before you reach out. That is kind of the whole point. Tell us what is going on, and we will take it from there.
Or, click here to book a complimentary 20-minute marketing reality check where Brandi will answer the question that won’t let you sleep at night.
